– SPONSORING –
PMU & ESPORT
ESport, which borrows codes from both sports and poker, is a leisure activity that PMU has been following for a long time and in which it took its first steps in 2016 at Viva Technology in 2016. The entry of PMU into eSport is an opportunity to position the company on a new and fast-growing segment iwhich could one day be opened to betting. PMU is positioned as a provider of statistics on players and eSports competitions which it sponsors. PMU eSport has become PSG eSports official partner in 2017 and is therefore present on FIFA players’ shirts.
PMU AND FÉDÉRATION FRANÇAISE DE FOOTBALL
PMU has partnered with the Fédération Française de Football (French Football Federation) since 2010, and is a Major Partner of the French Men’s and Women’s Teams, the Coupe de France and its Petits Poucets, as well as amateur football as a whole, in particular through the PMU Club House programme.
From the highest international level, with the French national teams, to the local level, PMU is closely associated with the no. 1 sport in France, supporting football at every level.
PMU AND PSG
PMU has been an Official Partner of Paris Saint-Germain since 2011, confirming its status as a key player in football by joining forces with France’s leading club. This partnership is visible through actions across all its activities, from horse race betting to sports betting and online poker. Since 2014, PMU has also been an Official Supplier of Paris Saint-Germain’s Handball and Women’s football teams.
PMU AND THE MULTI-CLUB PARTNERSHIP
Since the 2016-17 season, the PMU, major player in sport for more than 25 years, has been deploying a new strategy by partnering with new football and rugby clubs with a strong regional roots.
Football clubs: Racing Club de Lens, Racing Club de Strasbourg, Stade Rennais.
Rugby clubs: The LOU Rugby, the Racing 92, the Stade Toulousain and the Rugby Club Toulonnais.
PMU AND LA LIGUE NATIONALE DE CYCLISME
PMU’s attachment to cycling is manifested through a close partnership with the Ligue Nationale de Cyclisme (National Cycling League) and particularly with the Coupe de France de Cyclisme and Championnats de France. PMU supports the 16 stages of the Coupe de France PMU, the various winners of which are also feted on the occasion of the joint celebration of cycling and trotting races at Paris-Vincennes racecourse at the end of each season;
PETITS POUCETS PMU
As a Major Partner of the French Football Federation in supporting amateur football, PMU has since 2010 sponsored the prestigious Coupe de France, underwriting the historic ‘Tableau d’Honneur’ hall of fame, renamed ‘Tableau d’Honneur – Petit Poucet PMU’ to mark the occasion.
This support aims to bring clubs designated ‘Petit Poucet PMU’ to the fore, giving them publicity and allowing them to compete in exceptional conditions.
For the round of 32 in the 2015-2016 tournament, every Petit Poucet PMU will receive their match shirts in a PMU retail outlet in their town. This is an opportunity to unite these clubs with their fans and allow them to benefit from media exposure.
At the end of the season, the three best Petit Poucets in the competition will be rewarded on the pitch during the Final of the Coupe de France at the Stade de France.
In addition, the best amateur club from each of the 22 Football Leagues will receive a full complement of equipment.
CLUB HOUSE PMU
PMU Club House is a place for all sports enthusiasts to meet and exchange experiences, bringing all of PMU’s sporting partnerships to the fore. PMU Club House provides the opportunity for sports fans to document their activities, follow sports news and compete to win many exclusive prizes, such as VIP tickets and autographed shirts.
Since 2011, PMU Club House’s Partner Programme has also enabled amateur football clubs to be sponsored by PMU points of sale, benefiting from shirt sets and organised events.