– PMU ON AN INTERNATIONAL LEVEL –
PMU IS EXPORTING ITS MODEL THROUGH INTERNATIONAL DEVELOPMENT BASED ON TWO STRATEGIES
– BTOC –
A STRONG INTERNATIONAL DEVELOPMENT STRATEGY
PMU, Eurotiercé’s majority shareholder
In 2013, PMU established its first BtoC venture abroad by becoming majority shareholder of the Belgian betting operator, Eurotiercé. This operator has been approved by the Gaming Commission and is a member of the European Pari Mutuel Association (EPMA). Eurotiercé offers its customers betting on Belgian, French and international horse races in compliance with the regulatory framework, ensuring the fairest possible returns for punters and horse racing associations. Eurotiercé is the only Belgian operator offering 100% pool betting on horse races.
In Germany with German Tote
In August 2015, PMU became Germany’s leading horse racing betting operator through acquiring a majority holding of the German Tote, of which it was already a commercial partner. PMU’s mission in a country with a great equestrian tradition is to develop the point of sale network and diversify the race programme and betting offering to include French and international races, all for the benefit of the German horse racing industry.
And in Brazil…
In December 2015, after three years of negotiations, PMU became the official operator of horse racing betting in Brazil. Its subsidiary, PMU Brasil, manages and markets horse racing betting, on behalf of Rio de Janeiro’s Jockey Club Brasileiro, at points of sale, online and by telephone. It also produces and distributes live racing images. Thus, PMU is putting all of its expertise at the service of its new partner to promote the development of horse racing and the better distribution of knowledge and information about local and international races.
– INTERNATIONAL DEVELOPMENT BTOB –
The French horse racing industry and the quality of its races are recognised throughout the world. Every year, more than 18,000 races are organised on French territory, two thirds of which are offered for betting by PMU.
In 1987, drawing upon its assets, PMU was one of the first operators worldwide to offer its services internationally and allow foreign partners to bet on French races through common pool betting. Today, PMU has 66 international partners in 46 countries, covering all of the continents.
Services offered ‘for export’…
Separate pool betting
PMU provides racing footage through its TV channel, Equidia, along with the necessary betting information via its specialised website, Infocentre. PMU’s partners offer their own range of bets on French races and calculate their own dividends.
Common pool betting
In addition to providing live images and associated data, PMU pools the bets registered within its partners’ territory with the French stakes. The partners are thus able to benefit from all or part of PMU’s betting and services. This is a ready-to-use offering and is immediately attractive to their bettors.
…and ‘for import’
In order to offer betting on niche areas not covered by French races and to share great racing experiences with its bettors, PMU has since 1997 enriched its calendar with a selection of foreign races.
This is currently a rapidly growing area of activity: in 2015, PMU offered 3,603 foreign races from 26 different countries for betting, representing total stakes of 755 million Euros. In addition to the obvious interest for its customers, offering foreign races allows PMU to support the horse racing industry in other countries and to develop its export partnerships through genuine reciprocity. In the context of a common pool betting partnership, PMU provides its partners with benefits from this additional offering, subject to the agreement of the rights holders. 14 of PMU’s common pool betting partners are currently offering their bettors a daily supply of PMU’s foreign races.