With the PMU 2020 Strategic Plan,
the company has set the goal of increasing its performance levels and becoming more flexible in step with the times.

PMU 2020 represents an ambition :

To accelerate the international development and extension of our products and network, reinforce the horse racing business at points of sale and on digital platforms and continually increase the loyalty of our customers and acquire new ones.

PMU 2020,
represents 6 practical working strategies :

digital
channels

physical
networks

international
development

customers

offers

human resources
and culture

All essential components
that will shape the future of PMU.

PMU 2020 is a roadmap
adopted by all employees
to allow PMU to achieve its goals.

Most PMU 2020 working projects have now been completed or are in progress. An example is the deployment of the new POS concepts, aiming to give the 12,800 retail outlets a new look.