– PMU’S ACTIVITIES –
Horse racing betting
With 12,800 points of sale throughout France, PMU constitutes a real and physical social network. Here, punters can exchange tips and forecasts and share their common passion, the emotion of the races, in a friendly environment.
With 6 million punters, horse racing represents 92% of the overall turnover of PMU, which is also the leading horse race pool betting operator in Europe and number three in the world.
The rich range of horse race betting is aimed at both enthusiasts and beginners. Quinté+ is the flagship bet, with a minimum of 2 million Euros to be won every day. At the end of 2015, PMU began renovating its point of sale network with 3 new concepts: PMU, happy PMU and PMU express, to match the desires of each customer type. PMU has also developed its own shops, PMU City, to offer the best of horse race betting, improving the technology used to place bets and the depth of race information available.
At the end of 2015, PMU had to separate its online and offline stake pools. At this point, a specific PMU.fr horse race offering was launched, e-paris (e-bets), duplicating the classic range. E-Quinte+, the only order-proposing 5-horse bet on the online market, also has a minimum of 50,000 Euros to be won online every day. Since January 2015, offline bettors have been able to benefit from a special loyalty programme: MyPMU+.
Every month, PMU Poker has guaranteed winnings of 2 million Euros, offering an average of 350 tournaments per day, along with the opportunity for players to qualify for the various stages of the most prestigious tournaments on the Live Poker circuit, such as the World Poker Tour. The success of the Pro Team has helped increase PMU Poker’s notoriety and sustainably, anchoring the brand within the world of poker. Erwann Pecheux is currently distinguishing himself through his performances on an international level. In July 2015, he came second in a World Championship tournament in Las Vegas.
Since the opening of the French online gambling market in 2010, PMU has established itself as one of the undisputed leaders of sports betting, drawing on a dynamic and innovative offering designed to meet and exceed the expectations of bettors. Every day, PMU.fr offers over 5,600 bets on around thirty different sports, also available on smartphone, tablet and smartwatch through the PMU Sport application. Football, the Olympics, rugby, tennis, etc… in 2016, PMU will be even more present on the sports scene to offer bets with ever greater emotion, pulsating with the rhythm of the greatest sporting events.